This has been a pivotal year for us in terms of our decision to find new ways to market the artists’ products and expand our reach. Our little RaRa storefront in Wellfleet, MA had kept us afloat for years but now we needed to be more than “afloat”... we needed wings.
Not being of natural entrepreneurial blood, I asked our board to approve my enrollment in an intensive 5-day “Market Readiness” program in Manhattan given by Aid to Artisans, an established source for artisans world-wide.
I emerged from that extraordinary experience grasping what we need to do to grow, and with the fire to do it.
Fortunately for us I learned there that people are more and more interested in buying truly handmade things that are making a difference in someone else’s life.
This encourages us and fills me with respect for the growing awareness in our culture that we can choose how and why we buy something.
With this new knowledge, we created so many new products and refined some of our favorites...look for these new products to be in our online market very soon!
Thank you for your support,
Ellen Raquel LeBow
